Case studies

Delta Genesis

Good design is a concept defined by industrial designers as understandable, innovative, aesthetic, unobtrusive, honest, and long-lasting.

Great design is effective and efficient in fulfilling purpose. It relies on as few external factors and inputs as possible.

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Delta Genesis

Your Brand is a Great Story Unfolding Across All Customer Touch Points

Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable.

innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible. Designers strive for good design.

Design is a field where we understand, communicate with and enhance the world around us, particularly by improving people’s lives. Indeed, the cost of bad design is frustrated users and a damaged brand name.

Image Set

before

Good design is a concept defined by industrial designer understandable, is innovative, aesthetic,  unobtrusive, honest, long-lasting, Great ood design is effective and efficient in fulfilling purpose. It relies  on as few external factors and inputs as possible.

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Image Set

after

Good design is a concept defined by industrial designer understandable, is innovative, aesthetic,  unobtrusive, honest, long-lasting, Great ood design is effective and efficient in fulfilling purpose. It relies  on as few external factors and inputs as possible.

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A+ Content

before

Good design is a concept defined by industrial designer understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, Great design is effective and efficient in fulfilling purpose. It relies on as few external factors and inputs as possible,

A+ Content

after

Good design is a concept defined by industrial designer understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, Great design is effective and efficient in fulfilling purpose. It relies on as few external factors and inputs as possible.

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Your Brand is a Great Story

Through SUEG’s process we were able to evolve our brand and design language to a unique personality of assured yet playful. This branding direction was brought alive by the the vivid illustrations which added the stand-out sprinkles on top.

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