8 Amazon Product Photography Hacks for Beginners
You can be a beginner at Amazon product photography even if you're a sales expert. It takes a lifetime to master photography in general, let alone the approaches that work best in sales and retail in particular. When you add in Amazon's own constraints, it's no longer a simple matter of snapping a few photos. Product photography is crucial for Amazon. Your Amazon product photography is the first thing people see when they browse items in your category. This is regardless of whether they have a fantastic title or a low price.
This suggests that customers' online purchasing habits are directly influenced by product photography. Get creative with Amazon product photography to get customers to stop scrolling and click on your listings. Not only do good product photos increase sales, but they also improve your brand's image and consumer loyalty. The following are some of the Amazon product photography guidelines that you should follow.
Use High-Resolution Photos
Product photography is used by online consumers to assess factors such as texture, size, and fit because they are unable to touch or pick up the item. The shopper's worries about their purchase are alleviated by better-quality photographs that display finer details.
Make sure your products are shot with a high-resolution lens and a professional camera. The photos should be clear and not smeared with smudges. Upon examining the product, they should be able to provide information about it. When photographing your product, make sure the lighting isn't too bright or too dim. Photographs of the product in action can also be used to address some inquiries about how to use it properly.
Properly Display the Main Image
While shopping, the main image is the first item that a customer sees. By putting emphasis on the main image, you can make it easy to tell what you're selling. Avoid anything that will distract from what you're attempting to sell, including the accessories that come with it. Maintain a constant level of transparency with your customers.
The buyer may be confused if extra products are photographed, and they may be unhappy if they do not receive the accessories after purchasing the product. If the buyer decides to buy the product, you should only show them what they will receive in the package. On the customer's end, this helps to avoid any miscommunication.
Utilize Multiple Angles
Your product description and photographs are all that a customer can base their online purchase on. Because the majority of these selections are based on visuals, provide a variety of perspectives of the product. This helps to assist customers in visualizing the product in their hands. Make sure the product's front view is always included in the main image. As for the main image, the product's back angle is inconvenient. The rest of the photographs should show the product from as many different perspectives as possible so that the customers can see exactly what they're getting.
Be Transparent About Sizes
The product photograph should not be too large or too small. There will be a lot of white space surrounding the product in the photograph if it is too small, and some of the finer details may be overlooked. Some of the functionality may be lost if the size of the product is too large. Both of these flaws will result in a poor customer experience, which may have an impact on your product rating. As a result, keeping the image aspect ratios in mind is a good idea.
Show the Product in use
Customers want to see how your product works in action. There is no method for the customer to try your product in person because there is no actual store. A photo showing a model using the item demonstrates the product's value to the customer and gives them more confidence to make a purchase. Utilize your photographs to demonstrate to shoppers how to use your goods because they won't be able to try or test them out.
Use White Backgrounds
You'll need a pristine white background for your main image. The product's characteristics are emphasized by the white background. You can change the tone of the white background to distinguish between the two if your products are white in color. However, there are times when your background won't present as completely white in color. In this case, you can use Photoshop or other photo editing apps to tweak it.
Use a bit of Customer Psychology
You can give your Amazon photography a touch of artistic finesse to express the correct tone or ambiance. The main image is always the same, however other photos are given more freedom by Amazon. You can employ various colors, angles, and backdrops to appeal to specific audiences or specialized markets. Create the correct emotional associations to entice customers to buy.
Avoid Indecent Images
Using Amazon, you may sell to a large number of people at a low cost. Before submitting product photographs, all consumers' sensibility must be considered. When shooting intimate items, concentrate on the product rather than the models or mannequins. Any other obscene image should be avoided at all costs.
Amazon Product Photography Requirements
Amazon has a large set of picture requirements that every seller must follow. This is to create uniformity in the marketplace and provide all merchants an equal chance to draw attention.
According to Amazon's standards, the minimum size should be at least 1000 pixels for width and height. You can, however, bump it up to 1600 pixels. Finer details and higher image quality result from the extra pixels, yet the file size is still tiny enough that the image loads quickly. Also, a perfect square ratio of 1:1 tends to do well in terms of aspect ratio. Rectangular images can waste space or be cut off due to the way Amazon's image preview windows are set up. An equal square, on the other hand, is the most visually appealing and makes it easier for your customers to view.
Color Mode and File Format
Images must use sRGB or CMYK color mode and should only have JPEG, GIF, PNG, or TIFF formats. Amazon is rather strict with these requirements, and it is recommended to follow them.
File names must use the product identifier followed by a period and the appropriate file extension. The product identifier can be the Amazon ASIN, 13-digit ISBN, UPC, JAN, or EAN.
Benefits of Amazon Product Photography
Now that you have a clear understanding of how to properly do Amazon product photography, let's talk about what you can gain from it. When shopping in a physical store, you can carefully scrutinize the product and test out every feature. When you shop online, unfortunately, you don't have this option. All you have to go off of is the photographs on Amazon. As a result, obtaining high-resolution photos is critical.
Consider this: would you buy anything if the photographs were so bad that you couldn't see what it even is? Of course not. In other words, the more professional your photos are, the more successful you will be. Here are just a few of the benefits you can gain from utilizing high-quality product photographs.
People are more likely to buy from you if you have many images of your goods from various perspectives that display all of their characteristics.
Reduced Negative Reviews
Your customers will be educated about what they're getting and what they can expect from your product if you use high-quality photographs. As a result, your products will receive fewer unfavorable reviews.
More Attention to Your Listings
More visitors will click on your listing if your photographs are appealing and engaging.
Quick Question: DIY or Outsource?
Many newcomers to e-commerce mistakenly believe that their product photographs should be taken by a professional photographer. B this isn't always the case. As long as you know what you're doing, you can make professional-looking product shots at home.
Creating your own Amazon product photography from the comfort of your own home is conceivable, but it will take a significant amount of time and money. For starters, you'll need the appropriate equipment to start taking photographs. You must also understand how to operate the equipment and how to set them up properly.
Additionally, you'll have to do things like photo composition, angle positioning, and image editing on your own. It's not a big deal if you already know what you're doing, but if you have to learn everything from the ground up, it'll take a long time. Consider all of these factors before deciding whether or not to hire a professional photographer.
Since good images sell better, product photos have the ability to influence a customer's buying choice. As a result, it's critical that your product photos adhere to industry standards in order to increase sales. However, Amazon product photography with high conversion rates does not happen overnight. You'll need to keep optimizing your images even after you've followed and emulated the tips in this blog.
You should be doing everything you can to make as much money as possible from your listings, just like the top Amazon sellers do. Your product photographs and listings can constantly be adjusted and improved over time.
We’re co-sponsoring a significant eCommerce event–Helium 10’s first ever SELL + SCALE SUMMIT happening on September 19-22, 2022, at the Virgin Hotel. We’re not going alone. Here are some friends who’ll be there with us: Walmart, Amazon, Assembly, Pacvue, and so much more.
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