Best Keyword Research Tips for Amazon
When it comes to selling online, the most crucial aspect is getting your items in front of the right people. You need to make sure that buyers can find your goods when they search for them, and Amazon keyword research is essential for this. It is very important to use the right Amazon keyword tool / Keyword Generator. Finding the right keyword research tools can greatly impact your listing's construction and therefore, conversion rate. In this article, you will see the process of how to do Amazon Keyword research to help you boost your conversion rates.
Aside from competing for the Amazon Buy Box, vendors must make sure their items are ranking for the correct searches. One of the most crucial things a seller can do is conduct Amazon keyword research and use an effective Amazon keyword tool. Your products will have greater exposure if you can identify a huge number of relevant keywords that strike a balance between traffic and competition.
Doing proper Amazon keyword research is one of the simplest methods to boost sales without having to compete on price or find new items.
Amazon Keyword Research
It's critical to understand the reason you're conducting Amazon keyword research before you get started. The purpose of this is to adhere to Amazon's A9 algorithm, which determines the order in which search results appear on the marketplace.
Jeff Bezos claims that he wants Amazon to be the world's most customer-centric company. To provide consumers of the marketplace with a positive experience, he must guarantee that the relevant goods appear when they search. The Amazon A9 algorithm considers a range of variables, including:
- The number of customers that add your goods to their cart after completing a keyword search.
- The number of high ratings and reviews you've received from your customers.
- The number of units sold per page visit for your product.
- The product title, product image, and keywords.
You need to have your finger on the pulse and know which keywords are hot with your clients. This ensures that you're checking the relevance box. But how do you know whether your Amazon keyword research tools are accomplishing this?
How To Do Amazon Keyword Research
1. Find your seed keywords.
When creating a listing, you might find yourself asking Google, "how to do Amazon Keyword Research?" The first step is to begin by coming up with four or five seed keywords. These are short phrases (one or two syllables) that define what your product is. If your product was dog shampoo, for example, that term would be your first seed keyword. You might have the results;
- shampoo for dogs
- pet supplies
- dog shampoo and conditioner
Start by thinking about your product as you research your seed Amazon keywords. What would you describe your product in two or three words if you had to tell it to someone? What would you look for if you were a customer looking for your product on Amazon? Make a list of your ideas.
It's a good idea to look at the five best-selling goods for your dog shampoo keyword as a sense check. Using the same example as before, you would select the top five ranking goods for "dog shampoo" and conduct your research. You may use a variety of methods to do this, including:
- Surfer SEO
- Helium 10
You can compare the results to your seed keyword list to ensure that they are both relevant and get a lot of traffic. You may come across others that you hadn't considered, which you may add to your seed keyword list.
2. Create a more comprehensive list of Amazon keywords.
After you've determined your initial high-ranking keywords, it's time to expand your list by looking for similar keywords. This is the second step in how to do Amazon Keyword Research.
There are a few methods you may use to accomplish this. Amazon's recommended searches might help you find keywords. Typing your original seed keywords into Amazon's search box is one technique to create extra keywords.
Why use Amazon Keyword Research Tools?
You must remember to conduct product research to find additional information. We don't know the number of traffic phrases gets or the present rank of the listings. Sellers must use an Amazon keyword research tool / Keyword generator to obtain this information. Find an Amazon keyword tool that works best for you.
An Amazon keyword tool is important whether you have your original high-ranking keywords or a list of phrases obtained from Amazon search results.
To begin, an Amazon keyword tool will build a big list of phrases that are relevant to your seed keywords. Unless your Amazon keyword tool is supported by a robust collection of facts, it may not be useful.
Make sure you're compiling keywords using a keyword generator with the following format:
- Keywords with a lot of traffic, but a lot of competition.
- Keywords with a lot of traffic, but not a lot of competition.
- Traffic is moderate, although there is little competition.
These are the phrases you should be thinking about adding to your Amazon listing in the future. It's worth noting that if your keyword generator gives results with misspellings with a lot of traffic, do not overlook them. You can put these to your backend keywords that aren't visible to purchasers.
If you're looking for an Amazon keyword tool, there are plenty of free keyword research tools and paid options available. The following are some keyword generator tools to look into.
Amazon Keyword Tool / Keyword Generator Examples:
- Surfer SEO
- Helium 10
- Seller of Scientific Information
3. Add the keywords to your Amazon product listings.
It's time to put your Amazon listings together after you've narrowed down your selection using your keyword tool. There are three main areas to concentrate on once you get your results from your keyword generator.
For your Amazon product names, you'll need to do some extensive research. The product title is the first aspect of your listing to improve. These are limited to 200 characters on Amazon, with certain categories having even less. You should only include the highest-ranking or most relevant search phrases from your keyword generator results.
Amazon Keyword Research Tips
Maintain as much relevance as possible in the product title and avoid filling it with keywords.
Amazon recommends that sellers add brand, size, color, and material or important feature information.
Try to stick to this approach and avoid stuffing too many keywords in the title. You still want the title to be easy to understand for your customers. At the end of the day, people buy your products, not the algorithm. You can always put any keywords not included in the title to the other part of the listing.
Keywords on Amazon and your product description
It's a fine art to include keywords in your Amazon product description and bullet points.
On the one hand, because Amazon indexes both portions, any keywords you include will help you rank higher in searches. On the other hand, you don't want to cram your keywords in such that your brand message becomes too confusing.
Optimizing Your Amazon Product Description
Properly optimizing your product descriptions will have a significant impact on the success of your items on Amazon. It's critical to create a balance between a listing that performs high in search and one that converts.
If your listings aren't getting traffic but are converting well, it could be worth looking at the other aspects of your listing first. If necessary, make small changes to your product description and bullets.
Amazon Backend Keywords
Sellers often neglect backend keywords. This is a mistake. Just because they are not visible does not mean you should forget them. Customers aren't aware of your keyword tool / keyword generator or backend keywords, yet they have a direct influence on your search ranking.
Merchants can use up to five lines and 250 characters to add backend keywords that will not appear in their listing. They can do this through the backend of Seller Central. It doesn't matter what order the keywords are, and misspellings are alright. Customers won't notice them, and there's some controversy about whether Amazon accounts for misspellings, so it's definitely best to be safe. Adding backend keywords to Amazon Seller Central will affect your search performance on Amazon, even if they aren't visible to customers.
You should also take note that English isn't the only language people use on Amazon. They sometimes use Spanish too so do not ignore high-ranking keywords in another language.
4. Continue to do your Amazon keyword research.
Keyword research on Amazon is a continuous activity. It must be repeated on a regular basis in order to attain a continuously high search position. Continue to use keyword tools to run your seed keywords and your rivals' ASINs. This way, you'll be able to notice any new, high-traffic phrases consumers are using to look for items similar to yours.
You should also keep a watch on your listings to check how they're doing in search. After you've made your initial improvements, wait a month to see how your listings are performing before optimizing them. There's no need to make any further modifications if your search ranking has improved.
Always try something new. Return to the beginning of the process to check if you missed any important keywords using your keyword research tools. Make any necessary modifications to your listing if necessary. After then, wait a month to see whether anything has changed. If not, continue the process until you see a difference.
Keep in mind, though, that it might be due to other variables that the algorithm is supposed to take into account. So, while conducting Amazon keyword research, don't forget to look at things like your stats.
Amazon keyword research tips
The last thing you want to do when selling on Amazon is to spend hours making listings that your potential buyers can't locate.
Getting your Amazon keyword research properly will help you avoid this problem and attract more prospective buyers to your listings. If they convert successfully, this should result in higher sales as well.
At first, finding the proper keywords may appear to be a difficult endeavor. But, with time, you'll figure out which tools you prefer, which you don't, and how to come up with those all-important seed keywords. If you practice the procedure on a regular basis, it will become second nature to you. It will help you maintain a high organic search position.
Succeed in Making a Product Listing that Converts Using Keyword Research Tools / Keyword Generator
If you want your items to show up in Amazon searches, you'll have to think like a searcher. You need to have a guide on how to do Amazon keyword research and follow it. People will not notice your items if you put eyeglasses you sell on Amazon as "spectacles". But they will see them if they search for "glasses." That is why thorough keyword research is critical. Your product listings and marketing efforts will be severely out of sync with real searches if you don't use excellent keywords.
You must be familiar with the phrases that potential buyers use when looking for items similar to yours on Amazon. Here is where keyword research tools will help you.
It's also critical that you concentrate on Amazon keywords that are related to your business. Some businesses place an excessive amount of emphasis on keyword counts and seek out high-volume phrases. This is OK if the searchers are looking for a product similar to yours. However, targeting folks who aren't interested in your items is worthless.
You should consider the specific words individuals use during research, which are used in lengthier statements. When optimizing for Amazon, be sure to include all of the crucial keywords. Regardless of how people use them, or they mix phrases in a search.
Word frequency isn't taken into account by Amazon, either. As a result, repeating a term many times in your product title, description, and Amazon account backend will provide no results. You are, in fact, squandering prospective keyword keywords if you repeat words.
We’re co-sponsoring a significant eCommerce event–Helium 10’s first ever SELL + SCALE SUMMIT happening on September 19-22, 2022, at the Virgin Hotel. We’re not going alone. Here are some friends who’ll be there with us: Walmart, Amazon, Assembly, Pacvue, and so much more.
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