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Boost Sales with Optimized Amazon Listing Images
One of the most crucial components of your Amazon listing is the listing image. Clear, high-quality Amazon listing images will aid in the sale of your items by showing what clients will receive. A poor Amazon listing image can have a negative influence on your listings. Dull or grainy Amazon product listing images design, as well as the incorrect quantity of photographs on a listing, may make a major impact. Your images for Amazon listing should not only be of great quality, but they should also follow Amazon Images requirements. Staying compliant with Amazon's Terms of Service, like everything else about selling on Amazon, is critical. In this article, we will look at Amazon listing best practices for making your Amazon listing image stand out from the vast competition.
Amazon Images Conversion Rate Importance
When you go to an online store, what convinces you to buy something? You look at the product title to see if it is what you're looking for. Some people skip that part and look straight at the Amazon listing image.
Visuals play a big part in influencing your decision, from clicking through to the product page through finalizing your purchase. You'd be lying if you said you didn't go through every Amazon listing image given by the vendor before making a decision. In reality, you may be a victim of effective imagery, which changes you from a casual internet window shopper to an immediate purchaser. We've all been there, so don't worry. A good shopper evaluates product listing images well. A better shopper would look at reviews to see if the Amazon listing image matches the real products you sell. All high-resolution, informational Amazon images push buyers closer to making a purchase.
If you are an Amazon seller, this question is for you. Do you put the same amount of effort into generating and displaying high-quality Amazon listing image? You put a lot of work and money into founding your Amazon business and launching your items. But, when it comes to providing high-quality Amazon images, are you giving your best?
Excellent graphics are very important in any online selling platform. It can help you stand out from the vast competition on Amazon. Now that it is clear, it's time to look at the seven ways you can use Amazon images to boost sales and conversion rates.
1. Primary Amazon Product Photos
The most crucial image on your listing is the primary product photo. Customers see this image first in both paid and organic search results, as well as on the detail page. Investing in high-quality product photography is critical and will pay off for the course of your product's Amazon life cycle.
To make the product photographs more engaging, make sure you've first invested in high-quality, well-designed packaging. Here is a simple product photography idea to help you get better results.
2. Additional Amazon Listing Images
After you've generated your primary product picture, you may add other product photos to your Amazon listing. Here are a few ideas for Amazon Images to get you started:
- Close-ups of key characteristics
- Various perspectives
- Packaging for a product
- Accessories that aren't in the box
- Modifications (folded, expanded, opened, closed, and so on)
3. Amazon Listing Images: Infographics
It's important to provide a keyword-rich product description and bullet points for your listing in order to rank high on Amazon. Many shoppers don't bother to read it. They would rather rummage through the photographs. In other words, your writing will aid in search engine optimization, but your listing image will close the deal. This is when infographics with professionally made visuals come in handy. The secret ingredient to a high-converting product listing is infographics. They make it simple for lethargic readers to immediately comprehend all of your product's major characteristics and advantages in an appealing manner.
Furthermore, infographics allow you to pinpoint or emphasize your product's distinctive qualities and explain why it is superior to any other option. Make sure your infographic's language is brief and to the point. Don't overwrite the image with text that isn't essential. Simply state the most important aspects in a few words or at most a brief phrase.
4. Instructional Listing Image
Aside from informational infographics that emphasize your product's features, using an instructional listing image can help demonstrate how simple your product is to use. Customers sometimes leave negative reviews for high-quality products just because they can't figure out how to use them. Or sometimes, they can't find a basic instruction booklet. Even if the product has an instruction manual, the customers may misplace it, leaving your buyers immensely dissatisfied. By including an instructive image or two, the client can prevent such a disaster. This is because they can refer to the listing image for immediate assistance. It can either be an image or a video on how to use the product.
5. Lifestyle Images for Amazon Listing
Images for Amazon listing on white backgrounds are ideal for displaying high-resolution images of your product in a distraction-free atmosphere. Adding some lifestyle images for Amazon listing, on the other hand, can let your potential consumers imagine what it's like to possess your goods. In essence, lifestyle photography is presenting your items as people use them in real-life scenarios. To show your product in action, you may utilize a scenic background with or without models (or a hand model).
Take for example the Amazon listing image above. This is a great lifestyle photo that shows the woman using the knife product. It shows a complete kitchen setup where a woman is cooking a meal. Pictures like this help customers see themselves using the knife – and that can surely help sell the product! Lifestyle images like these are perfect for secondary images.
6. Credibility Enhancing Photographs
Whether you’re selling a food product or a personal care product, credibility enhancers go a long way in providing consumer trust. Adding logos that you are authorized to use can show customers at a quick glance that your product is certified.
Every internet consumer, including you, has made a mistake they later regret. It's made you weary of the hazards of online purchasing, even on Amazon, whether it's a bad product or a complete hoax. As a competent and ethical seller, you may alleviate such concerns in the minds of cautious potential consumers. You can do this by presenting a satisfaction/quality guarantee or a warranty, promoting trust in your products and brand. The following are sample vectors that you can include in your infographics.
7. Competitor Comparison Images
It is easy to start a private label business on Amazon and there's such a low barrier to entry. As such, there's fierce rivalry in almost every category. You can no longer expect to develop a product that is inferior or identical to others and expects to rapidly become a best-seller. You must now introduce things that are at least slightly innovative and provide something different. It's time to create a competitor comparison chart once you've evaluated the competition. Choose ones that produced a new product or a similar one with greater features and advantages. Why shouldn't you talk about your superior product, especially if you fixed the difficulties that previous consumers had with your competitor's goods?
Customers may quickly make up their minds and skip the comparison portion of their product browsing. This is because they can just use the competitor comparison charts you included. This is great for customers since you've already set out all the differences for them. So they may quit hemming and hawing and head right to the buy now button.
Amazon Images Requirements
Make sure you're familiar with Amazon's image requirements before you start listing your items. These optimization strategies will significantly increase your revenue.
The criteria for main photos and auxiliary images for Amazon listing. However, you should take advantage of these opportunities to show off your goods from various perspectives. You can present them in a different context and in other ways than in the main image. For all of your images for Amazon listing, make sure to stick to the Amazon listing image size standards.
Your Amazon product listing photos must comply with Amazon's image content guidelines. If not, Amazon will delete the listings from the search until a compliant image is uploaded.
Standard Amazon Images Requirements
- ALL Amazon listing images must adhere to the site's standards.
- You must choose Amazon listing images that represent your products for sale.
- Images for Amazon listing must reflect the product title.
- The product must cover at least 85% of the photograph.
- Amazon listing images must be 1600px or greater on the longest side to provide the best zoom experience for detail pages. The zoom feature can increase sales. If you can't comply, the least file size for Zoom is 1000 pixels, and the smallest file size for the site is 500 pixels.
- The longest side of the image must not exceed 10,000 pixels.
- Amazon requires JPEG (.jpg or.jpeg), TIFF (.tif), PNG (.png), or GIF (.gif) file types. JPEG is the recommended format. Amazon servers do not support animated GIFs.
- The Amazon listing images must not be pixelated, fuzzy, or have jagged edges.
- Amazon listing Images must not be sexually provocative or feature nudity. Leotards, undergarments, and swimwear for children and babies are not permitted to be displayed on a human model.
- Any Amazon logos or trademarks, as well as variants, revisions, or anything confusingly similar to Amazon's logos and trademarks, must be avoided in images. This includes any phrases or logos including the names AMAZON, PRIME, ALEXA, or the Amazon Smile design, among others.
- Any badges used on Amazon, as well as changes, revisions, or anything confusingly similar to such badges, must not be used in images. "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best Seller," or "Top Seller" are examples of this. For further information, see the trademark usage rules.
Amazon Images Requirements: Main Product Image Standards
- Amazon requires a pure white backdrop on main Amazon listing images.
- THE PRIMARY IMAGES MUST BE PROFESSIONAL PHOTOS OF THE PRODUCT (graphics, illustrations, mock-ups, or placeholders are not allowed). They must not display any excluded accessories or props that might cause the buyer to get confused.
- You should not include text, logos, borders, color blocks, watermarks, or other designs over the top of a product in MAIN pictures.
- Multiple perspectives of a single product are not permitted in MAIN pictures.
- The MAIN pictures must depict the full object for sale. With the exception of jewelry, images must not contact or be cut off by the picture frame's edge (e.g. necklaces).
- MAIN pictures must depict items that are not in their original packaging. Unless they are a significant product feature, boxes, bags, or cases should not be included in the image.
- MAIN pictures must not depict a human model sitting, kneeling, leaning, or lying down. Nevertheless, using assistive technology to portray diverse bodily mobilities is encouraged (wheelchairs, prosthetics, etc.).
- The main photos of multi-pack clothes and accessories must be taken flat (off-model).
- Regardless of the mannequin's appearance, MAIN pictures of clothing accessories must not display any part of a mannequin (clear, solid-color, flesh-toned, framework or hanger).
- The merchandise must be shown on a human model in the MAIN pictures for women's and men's clothes.
- All photographs of children's and baby's apparel must be taken flat (off-model).
- A single shoe must be shown in the main picture, facing left at a 45-degree angle.
Where are the photos displayed?
You will be able to see the images on the offer listing page. The condition column of the offer listing page displays a thumbnail of the main photo. When a consumer clicks on the thumbnail, the full-size photo, as well as thumbnails of other images of your item, will appear.
How Do Product Images on Amazon Affect Conversion Rates?
People are visual organisms with short attention spans, thus visual stimuli have a greater impact on them than written stimuli.
It's a well-known truth that listings with higher-quality photographs convert better. Potential purchasers will not look at any other ad if you have appealing photographs that explain everything. If you have a fantastic main picture, it will not only improve conversions but will also increase your click-through rate.
How To Add Photos to a NEW Product Listing
- Select Add a product at the top-right of the page. You can click "Add a product" that you will see from the Inventory menu in Seller Central. After this, click Manage Inventory from the Inventory drop-down menu.
- Select your product category and click the "Create a new product listing" link.
- Complete the fields under the Vital Info and Offer tabs.
- Click Add Images on the Images tab.
- Click Browse for the first vacant picture location in the pop-up window's Images tab. In this portion of the page, the primary picture is in the top left image slot.
- Click Open to open a picture from your computer.
- To add your image to the listing, click Save and Finish.