Amazon

How to Create Amazing Amazon Content

May 25, 2022

Listings that convert viewers into buyers

How to Create Effective Amazon Listings

Suppose you're aiming to start out as an Amazon seller. In that case, you'll almost certainly need to make an Amazon listing at some point in time. Amazon listings that are informative, optimized, and convincing will help you increase sales and improve your product rating. You need your Amazon listings in front of qualified shoppers to be a highly rated, successful Amazon merchant.

As an Amazon seller, your listing serves as both a storefront and product packaging like how it would look in a physical store. Listings give customers all the information they need to decide whether or not to buy your product.

And so, we've put together this quick tutorial for novice sellers. It will outline how to design Amazon listings that attract customers and encourage them to buy.

 Listings that convert viewers into buyers

1. Get to Know Your Customers

It is shocking to know how many sellers mistakenly believe they know their customers.

How can you tell if your product will meet your target's needs and expectations if you don't know who they are? How can your listings effectively communicate if you don't know the customer?

You must determine who will benefit from your goods and why or in what way. It would be best if you also had a general idea of how much money they make, what their interests are, and how they intend to use your product.

You want to be able to inform them that your products are capable of meeting practically all of their requirements and expectations. Otherwise, it will prove quite challenging to gain their trust, make their purchase, and retain them as loyal customers.

2. Take a Look at Your Competition

A bit of preemptive research can help you get a significant lead on the competition in a variety of ways, so think about what your competitors are doing successfully. What advantages does your competition offer? What are common customer feedbacks that they receive? Gaining these kinds of information can help you create a plan of action for your own listings.

In other words, know your competitors' strengths and weaknesses, and then underline how your strengths are superior to theirs without making direct comparisons.

3. Are Your Product Titles up to par?

The title should provide sufficient information for the buyer to decide whether or not to proceed. Include the details that you would look for if you were looking for your product. Another thing to think about is how you shouldn't just pack keywords into your title. A keyword-stuffed title frequently makes little sense to a serious prospect or simply looks unappealing, and your target consumer will likely ignore your page. 

That's not to say that you should avoid putting keywords into your title altogether. You should definitely incorporate keywords into the title as long as it still sounds and looks organic and pleasant. Do not make the error of integrating all high-volume search terms, regardless of how relevant those terms are to their products.

Viewing other Amazon listings is an excellent way to familiarize yourself regarding product titles

4. Use Product Images to Capture Attention

You will be allowed nine product photos when selling on Amazon, including a lead image. So, don't hesitate to include as many high-quality photographs as possible. For most products, it is recommended that a white background be used for the main image. Show your product from various perspectives and how it looks like when in use. It's also useful to add a photo of the product package for the rest of the pictures.

Your images should also show the size and scale of the object you're selling. Doing so is essential for transparency. Purchasers who don't realize the enormity of what they're buying can give some nasty feedback.

5. Product Descriptions That Pique Customer Interest

You are allowed 1,000 characters to describe your product on Amazon. This opportunity should be used to persuade potential buyers that your product is superior to the competition. You can achieve this by describing the features and uniqueness of your product.

Take a moment to put yourself in the shoes of the customer. Try to see your Amazon listings from their perspective and visualize the type of description that would make you want to buy your product.

Consider the level of customer experience you want to achieve when they use your product. Then add fuel to the fire by providing product descriptions that go beyond the norm. Demonstrate how your buyer will feel after utilizing your goods. Give an idea of how your product is unique and superior to all others out there.

Use short words for your sentences to make it more convenient for your audience to read. Try emboldening to put focus on any important information. Should you wish to do so, you can also include specific details about the product or company in this section.

Use the explanation section to explain more if there wasn't enough place in the major feature bullets to adequately convey all of the information available about that particular feature or advantage.

Admittedly, merely describing features and benefits may not be enough to help the buyer fully comprehend how your product would improve their lives. True-to-life examples can help you go the extra mile toward assisting people in experiencing your product through the material they read.

6. Keywords are the Key to Success

It's useful and essential for sellers to know what keywords they're targeting and the ranking they are aiming for in order to get a clear target for their optimization.

A common error that Amazon sellers tend to make is putting the wrong keywords in their Amazon listings. You should only consider employing keywords that are relevant to your content. 

It is ideal for keywords that the location is in relevant areas on your Amazon listings. You can place your keywords in your title and/or product attributes.

How to Find Good Keywords?

When thinking of good keywords to use, it is once again essential to put yourself in the mindset of your audience. Imagine yourself as a customer searching for something on Amazon. What would you usually type in the search bar? Do you search using brand names, product type, or color? These are the questions you should consider before deciding what keywords to use for your listings.

You might also want to try using tools specifically designed to generate useful and efficient keywords. Consider searching online for a reliable keyword-generating site or software.

7. Using Search Terms in Amazon

Assume that you've compiled and incorporated your favorite keywords in your title and bullet points. Whatever extra words are left will be used for the Search Terms sections.

It is important to note that keywords in the Search Terms box should be restricted to 250 bytes. These terms are usually ones that you haven't used in your copy before. It is essential to remember that all keywords in your Search Terms field are disregarded if it goes beyond 250 bytes.

There are different fields that you can fill up. Terms linked to your target should be included in the Target Audience area. Good examples are adult recreation, children's toys, and other such terms that specifically apply to your intended audience.

Keywords like camping tents, swimmer's fins, or baker's hat are found in the Intended Use field. Essentially, terms included here are used to describe the intention or purpose of the product.

The Subject Matter field is more general and would include terms related to your product's topic. Ribbons, for example, could be associated with arts and crafts, fashion, or recreation.

8. Product Reviews

You'll need to focus on gaining fantastic Amazon product reviews after you've optimized your title and photos. On Amazon, product reviews are vital to the success or failure of your listings. 

Reviews act as concrete proof provided by previous users that your product is of good quality. Getting good ratings early on is also essential since favorable feedback from existing customers helps potential customers comprehend the value of your product. However, getting product reviews is difficult, especially for novice sellers offering new products. Here are a few pointers to make the task of gathering feedback and reviews a bit easier:

  • After each sale, Amazon sends a follow-up email asking for a review. You can also send a one-time request for a review right from your 'Order' page on Amazon.
  • If manually gathering reviews is too time-consuming, you can consider utilizing an automated feedback service to save some time.

9. Product Ratings

The most straightforward strategy to get 4 or 5-star ratings is to provide a high-quality product. The product presentation and dedscription must be accurate without any false statements. If you get any less than average or neutral reviews, you can review them to make sure it follows Amazon's rules and regulations.

To be clear, product reviews and seller feedback are not the same thing and serve entirely different functions.

If a customer posts seller feedback as a product review, for example, you can ask Amazon to remove it.

Furthermore, Fulfillment by Amazon (FBA) vendors do not pack or ship their own products. So, any negative feedback they receive are almost certainly attributed to Amazon.

When feedback is left for something that is beyond our control as sellers, we can create an Amazon ticket to get it erased.

10. Pricing

Last but not least, pricing is something that is sometimes overlooked. Having a competitive price is essential to have customers even consider clicking on your listings. 

If your price is somewhat above average, you should be able to back it up with the quality of the product, the prestige, or other attributes that warrant a higher price.

Alternatively, if your prices are lower than average, customers may think that your products are low-quality or damaged. You may provide an accurate product description that gives a viable explanation for the lower price to counteract this.

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