Case studies

Anytongs

Anytongs is a new innovative kitchen gadget that turns ordinary spoons and forks into useful tongs for serving, stirring, grilling, and mixing. The company was launched as a Kickstarter project in October 2020.

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Anytongs

How Anytongs Utilized Creative Assets to Demonstrate Its Innovative Tongs

It pitched a simple but clever idea to everyone who has ever had to keep a ton of tongs in their drawers. Instead of accumulating tongs that just clutter up the kitchen, all one needs is a single pair of nifty and compact tongs for every meal. Forks or spoons simply slip into the tongs’ well-designed holders for clean and fresh tongs every time! 

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Product Demonstrations Without an Infomercial

Instead of taking the traditional marketing route through infomercials, Anytongs used online channels to spread the word about their product. For this part, they needed help with creative assets. These are images, animation, videos, etc. that communicate what the product was all about. Much like an infomercial, our videos and images demonstrated how the product is used and what you can do with it. Artistically composed food photography captured how useful Anytongs can be. With our focused aesthetic, we were able to present these clever Anytongs to an audience of foodies and practical people who share the belief that you only need a pair of tongs for everything.

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Anytongs

SUEG Competitive Edge

Seller Universe lives and breathes growth. Each of our partners in growth and success can tell you that change is an inevitable consequence of desired growth. But we don’t anticipate change; we initiate it.

This means assiduously maintaining accurate records so the value of products and services is never understated. It means curating records and initiating and following up on task deliverables with diligence and passion. Everything affects the bottom line and the potential to scale growth, after all. We help you meet your targets in the short term and with a view to playing the long game, all through careful planning, disruption, and follow-through.

Best of all, we can get you everything you need in-house. Why work with multiple providers that deliver inconsistent results? We give you expert e-commerce solutions all under one roof, from interlocked and collaborative teams who are also passionate about initiating change, and who are all focused on your bottom line. Knowing how to harness our passions is central to Seller Universe’s success and enables us to consistently create positive outcomes for our partners.


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Anytongs

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