Case studies

Death Wish Coffee Company

Death Wish Coffee brand is here to fuel your passion about coffee. They have the highest-quality arabica + robusta beans that are roasted to bold, never-bitter perfection. They are The World's Strongest Coffee®—ruining other coffee since 2012.


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Death Wish Coffee Company

How Death Wish Coffee Solved Data Accuracy on Order Fulfillment and Inventory

Inventory visibility is one of the most common problems in the eCommerce industry. Death Wish Coffee relies heavily on inventory management, which helps them determine when to order more stocks, how much to order, storage, and expiration dates. 

DeathWish found out that this problem heavily affects order fulfillment, system adjustments, variance, and wrong quantities on the orders, which can significantly affect sales and cancellation rates.

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How We Solved Their Problem

We focused on getting to the root cause of the problem with their team to diagnose and propose the best solution. We considered looking into the discrepancy of fulfilled orders, error frequency, and the adjustments that can be made to match multiple data points.

After diagnosing, we could pinpoint that their third-party logistics (3PL) was the root cause of the problem. The data from the 3PL are mismatched when it gets to NetSuite, causing wrong order quantities, adjustments on the cost of goods, and fulfillment problems.

As part of the solution, our team started to manage the day-to-day operations and ensure that we could monitor and manually fix any discrepancies in orders and fulfillment. The data from the 3PL are matched in real-time with the data on NetSuite. Since then, the data has been accurate, and monthly reports are now used to determine incoming orders and fulfillment.

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Death Wish Coffee Company

Moving to a New System

A new Third Party Logistics (3PL) is to be connected with NetSuite to alleviate the manual work on the current system and ensure accurate data on both ends. This new 3PL will also help in automating the system with fewer errors. Our team will move into data mapping and complete the implementation on the NetSuite system side.  

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SUEG Competitive Edge

Seller Universe lives and breathes growth. Each of our partners in growth and success can tell you that change is an inevitable consequence of desired growth. But we don’t anticipate change; we initiate it. 

This means delivering cost-effective growth initiatives that seek to exploit market changes rather than react to them. It means planning and executing operational efficiencies before there is a need to streamline or become more efficient. We help you meet your targets in the short term and with a view to playing the long game, all through careful planning, disruption, and follow-through.

Best of all, we can get you everything you need in-house. Why work with multiple providers that deliver inconsistent results? We give you expert e-commerce solutions all under one roof, from interlocked and collaborative teams who are also passionate about initiating change, and who are all focused on your bottom line.

Death Wish Coffee Company

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