Case studies

Genius Food

Genius Food produces gluten-free ready-to-eat baked goods for health-conscious consumers, vegans, and people with coeliac disease. Some of the products they offer are artisanal bread loaves, bagels, wraps, crumpets, pastries, pies, rolls, and more.

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Genius Food

How Genius Food Utilized Creative Assets to Share their Gut Lovin’ Greatness

Aside from having gluten-free ingredients, these products also contain prebiotic and probiotic live cultures. These are the good bacteria that promote a healthy gut, strengthen the immune system, and boost mental health. 


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Complementing Website Content with Our Creative Assets

The company has its headquarters in Edinburgh, UK, but they supply major groceries and retailers in the UK, USA, Australia, France, and Germany. They don’t sell their products on their website, but it plays an important part in the company’s marketing strategy. 

On Its website, Genius Food showcases its products, the ingredients, and the nutritional benefits of each product. The site also features recipes using the company’s products and health-related articles to encourage customers on their health and fitness journeys. To complement their well-written content, we provided Genius Food with creative assets in the form of food photography. Well-composed shots capture the freshness of the sandwiches and wraps customers can make with the company’s artisanal products. The vibrant colorful veggies with the sesame-covered bread will get customers craving a healthy sandwich. With the help of our creative assets, Genius Food was able to present its products to its customers in the most appetizing way. The images help customers see not just a healthy piece of bread but a scrumptious one as well.

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Genius Food

SUEG Competitive Edge

Seller Universe lives and breathes growth. Each of our partners in growth and success can tell you that change is an inevitable consequence of desired growth. But we don’t anticipate change; we initiate it.

This means assiduously maintaining accurate records so the value of products and services is never understated. It means curating records and initiating and following up on task deliverables with diligence and passion. Everything affects the bottom line and the potential to scale growth, after all. We help you meet your targets in the short term and with a view to playing the long game, all through careful planning, disruption, and follow-through.

Best of all, we can get you everything you need in-house. Why work with multiple providers that deliver inconsistent results? We give you expert e-commerce solutions all under one roof, from interlocked and collaborative teams who are also passionate about initiating change, and who are all focused on your bottom line. Knowing how to harness our passions is central to Seller Universe’s success and enables us to consistently create positive outcomes for our partners.

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Genius Food

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