Case studies

HueDrum

HueDrum is an online retail store specializing in tongue drums of various sizes and complexities. The company has its headquarters in Brooklyn, New York, but they ship their tongue drums to over 180 countries.

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HueDrum

How Huedrum Utilized Creative Assets to Sell Its Tongue Drum to the World

HueDrum is an online retail store specializing in tongue drums of various sizes and complexities. The company has its headquarters in Brooklyn, New York, but they ship their tongue drums to over 180 countries. Tongue drums are intuitive musical instruments that anyone can play, from kids to the elderly. While these drums are fun to learn and play, they can be used as tools for meditation. Music from HueDrum tongue drums can lift up the mood, provide therapeutic release of emotions, and help calm the mind. HueDrum firmly believes in the healing power of music and its potential in connecting the world. This is the reason why HueDrum’s advocacy centers on mental health. To affirm their support, the company is donating a portion of every sale of the HueDrum to the National Alliance on Mental Illness (NAMI).

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Capturing HueDrum’s Eclectic Vibe

We admire HueDrum’s mental health advocacy. To help grow their business so they can help more people, we provided creative assets showing how the HueDrum fits everyone’s lifestyle. Creative assets are marketing tools in the form of photos, videos, animations, audio, and more. These multimedia content presents the product in ideal settings and shows how it is used. Companies like HueDrum can use these assets for various marketing channels such as social media posts and website content. With HueDrum, we created videos and photos of kids and adults playing the tongue drum to demonstrate how the drum is played. For the actual product photos, we’ve opted to show the HueDrum being played with or displayed against different natural elements for an eclectic feel. Using our creative assets, HueDrum was able to reach more people seeking to de-stress and achieve better mental health.

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HueDrum

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HueDrum

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