Amazon

Optimize Your Listing by Enhancing Your Amazon Listing Image

May 26, 2022

Young man working in his photography studio for his ecommerce business.

Optimize Your Listing by Enhancing Your Amazon Listing Image

Amazon sellers should use photos that make their products stand out from the plethora of other listings and capture their customers' interest. Read on to find out about factors that give your Amazon product images a competitive edge. We'll cover Amazon listing images guidelines and Amazon listing images design. We will also answer some questions like; what is Amazon listing photos and what are the Amazon listing image requirements.

Catchy titles, searchable keywords, and eye-catching photos are all important components of an Amazon page's success. Even product photographs should be picture-perfect in today's visually-driven environment. One of the most important factors in helping product listings rank as high as possible in Amazon search results is having great photos. However, acquiring the proper photos on Amazon isn't as simple as it looks. An effective Amazon approach requires excellent product images that persuade people to click and convert.

The image quality of an Amazon listing might make the difference between a click and a pass. Optimizing photos for higher sales is critical. Sellers should use image composition, correct lifestyle images, and ingenuity to aesthetically improve listings while keeping to technical criteria.

Man Taking Photo of Items on Table

Young man working in his photography studio for his ecommerce business.

Before we discuss how to enhance your Amazon listing image, let's first look at what Amazon Product Listing is.

What is Amazon Product Listing?

The product page for each of the things you sell on Amazon is an Amazon product listing. It's made up of the details you submit while listing your goods, such as the title, photos, description, and price.

To make a purchase on Amazon, buyers or customers use product listing pages. They look at the title, bullet points, and product description. On the side, they will see an Add to Cart button.

As a result, the quality of your product listing will determine the success of your items on Amazon.

What are the basic parts of an Amazon Product Listing?

Amazon Listing Product title

In an Amazon product listing, your product title may be up to 200 characters long. Some item categories, though, only get less than 100. There's plenty of room to be descriptive. In reality, many Amazon product names are more akin to short product descriptions. The more accurate information you provide, the better your conversion rates will be. You must place the core keyword for the product as near to the beginning of the title as feasible. You should include all of the important details, such as the brand, product name, model number, color, size, and type.

Amazon Product Listing Image

You must include at least five photos of the product on an Amazon product listing. There should also be a considerably wide range of photographs. Custom listing image collections must include images of the product in use and images of the product's size. It's also a good idea to show the product and its package from several perspectives. Furthermore, it is critical to adhere to Amazon's visual specifications.

Amazon Product Listing Bullet Points

Several bullet points appear underneath the price, product options, and delivery information on an Amazon product listing page. You must use this section to showcase the product's primary features and benefits. Sellers should try to use as many secondary keywords as feasible while doing so.

You can find the bullet points above the fold, and adjacent to the photographs, price, and Add to Cart button. Because of its placement on the page, this section of the listing is more significant than the whole product description.

Amazon Product Description

Even though a description is less crucial than bullet points, it is nevertheless necessary. Product description lets you write added information about the product while also reusing your keywords. Consider your consumer while crafting your product description. What is the most important thing they need to know? This is the data you need to include.

What is the Purpose of an Amazon Product Listing?

A product listing on Amazon serves various purposes, but the two most important are:

  • It makes your items discoverable when people search on Amazon.
  • Encourages customers to buy your goods.

You must optimize your Amazon product listings to meet both goals. At the end of the day, your main goal is to get more conversions and sales. Let's discuss how having an optimized product listing can help you achieve this goal.

Optimize your Amazon Product Listing Images Design to Boost Sales

Customers may learn everything they need to know about a product from an Amazon product listing images design or the main product page. It includes product photographs and videos, product information, and consumer feedback from individuals who have previously purchased them.

Amazon product listing images design optimization is the practice of tweaking your Amazon product photos and listings in order to boost traffic and conversion. It is one of the best and most important strategies for keeping your product listing at the top. You must ensure that the product title, description, reviews, advertising plan, and visibility through keywords and other ways are all taken into account.

Optimizing Amazon product listings is essential for giving online buyers a great buying experience. Amazon's Ecommerce site sells over 353 million products. This results in a near-endless variety of products and rivalry in the Amazon Marketplace. Even if you have high-quality products, you won't be able to sell them if clients can't find them. By optimizing these listings, customers can find or search for those goods with ease!

Enhancing and optimizing your Amazon product listing images design maintains uniformity. It achieves this across product branding, messaging, reviews, and ratings.

So how does all of this translate to improving your images for Amazon listing? The benefits of having an optimized Amazon listing images design will also result in an optimized listing.

Optimized Amazon Listing Image

In an online marketplace where purchasers cannot directly engage with the goods, images are important. Bright, crisp, high-quality product images boost conversion rates. They appeal to Amazon's A9 algorithm, which means your listing will appear higher on search results pages. Upload as many suitable photographs as possible. You must shoot the photographs from different angles. This is to placate the A9 algorithm, as well as shoppers, by providing them with a variety of perspectives before they buy.

The longest side should contain at least 1280 pixels, according to Amazon. You should aim for ultra High-Definition listing images with a long side resolution of 2560 pixels. You may also experiment with 3D photographs. These pictures will surely appeal to your visitors in a genuine way.

Amazon Listing Image Size

There's a lot to know about Amazon listing images guidelines. Everything seems to have its own set of regulations, including picture size, background color, and file types.

You must follow the Amazon listing image requirements when creating new product pages or modifying existing listings. If you don't, even if you have the finest product photographs, Amazon will reject your listings and images.

Check out the Amazon listing image requirements below. Keep in mind that the most up-to-date information and Amazon policy on images for Amazon listing is on their website.

Amazon Listing Image size

According to Amazon listing images guidelines, your images for Amazon listing must be at least 1000 pixels in size. The maximum size should be 1600 pixels on the longest side. Your photos can't be larger than 10,000 pixels on the longest side. The merchandise should fill 85 percent of the image frame or more. You must use a clean white background for all product images for Amazon listing.

Amazon Custom Listing Image File Format

Amazon listing images design allows you to upload files in JPEG, PNG, GIF, or TIFF format. Amazon prefers the JPEG format.

Amazon Listing Images Design

Amazon listing images design supports both sRGB and CMYK color modes. Text, borders, logos, mannequins, inset photos, prohibited accessories, and watermarks are not permitted in your images. If you have a mannequin, you can learn how to edit it out yourself or get us to do it for you.

Amazon Custom Listing Image File Names

The product identification must be included in the file name (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN, or UPC). Then comes a period and the file extension (see accepted file types listed above). 1234567890123.tif or A987654321.jpg, for example.

Where will the images for Amazon Listing appear?

When you see a product listing, the images will appear on the offer listing page. The condition column of the offer listing page displays a thumbnail of the main photo. When a buyer clicks on the thumbnail, the full-sized photo, as well as thumbnails of other images of your item, will appear.

Amazon Listing Image Requirements

Amazon maintains the following Amazon Listing Images Guidelines for pictures on the product detail page:

  • The picture must be a professional snapshot of the object for sale or the cover art. You must not use product drawings or illustrations.
  • There must be no extraneous or perplexing things in the photograph.
  • The image must be sharp, well-lit, photographed or scanned, and have realistic color and clean edges.
  • You must use images of books, music, and video/DVDs as the front cover art and should occupy the whole picture frame. Amazon prohibits Cellophane, jewel boxes, and advertising stickers.
  • All other items should take up at least 85% of the picture frame.
  • The entire thing must be visible in the frame.
  • According to Amazon listing image requirements, the background must be completely white (RGB 255,255,255).
  • There must be no extra text, graphics, or inset pictures in the Amazon listing images dimensions.
  • Amazon product listing images design must not contain pornographic and offensive materials.
  • The image must be of the product for sale or related to it.
  • Other items or things may be used to show the product's usage or scale.
  • 85 percent or more of the image frame should be taken up by the goods and props.
  • Images that are cropped or close-up are permitted.
  • Backgrounds and settings are permitted.
  • Text and illustrative visuals are also permitted.

If you wish to learn more about Amazon's standards for listing images, you can visit their website.

Key Takeaways

Optimizing your listing images will help you boost your product page. This can help you boost conversion rates and sales. Here are the final recommendations we have for you.

1. Use high-quality photographs for the main and child SKU images.

This is critical for converting purchases and attracting more clicks, but they're also part of Amazon's non-technical guidelines.

2. Use real photos.

The listing photos must be actual product photos. It can also be the cover art if your product is music or books for example. Additional inset pictures, animated. GIFs, graphics, or text overlays will not be approved, as will drawings, vectors, and illustrations. (Note that a still.GIF will suffice.)

3. Keep your images simple.

Anything in the frame that isn't directly linked to the product may cause the potential consumer to become distracted. These should be removed from your Amazon product photos.

4. Ensure that images for Amazon listing are high-quality.

The image resolution of your Amazon goods should be excellent. Use realistic-looking product photographs that are crisp and well-lit. Pay close attention to how the colors seem once they've been photographed since you don't want any consumers to be disappointed.

Amazon prohibits pornographic or harmful statements, so anything possibly risqué should be removed from your images. A high-quality picture will bring your items to life. This is for shoppers who can only see them on a screen. It pays to comply with Amazon listing images guidelines. While some businesses may choose to take their own product shots, there are advantages to hiring a professional product photographer.

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